“HIV prevention is for me, for you – for us”. ViiV Healthcare brought together cultural leaders to de-stigmatize, normalize, and create a new type of conversation around HIV prevention. First, they spoke anonymously, as strangers. Then, they were filmed as they met in person for the first time. The edits combine the audio from their first (blind) conversation with the visuals from that first meeting with the goal of illustrating how finding community in each other and overcoming bias are crucial to HIV prevention.

"Juan Veloz & Reno Gold"

1/4 

“Anthem”

2/4

“Kalen Allen & Ve’ondre Mitchell”

3/4 

“Tina Knowles-Lawson & Jalen Rose”

4/4